At a Glance
2 Career-Focused
Programs
100%
OnlineDegree Programs in Marketing
From a better understanding of consumer behaviors to marketing strategy and design, marketing provides a critical link between goods and services and the consumers who research, select, and buy them. At Baker College, we offer two business programs to help you get your marketing career up and running. Whether you are new to the business world or a seasoned pro, these programs offer a solid understanding of marketing essentials, including digital marketing, e-commerce, personal selling, multichannel selling, and international marketing. Plus, they offer an in-depth review of business fundamentals, from accounting and finance to organizational behavior and management.
Coursework is also designed to hone your professional skills in areas like critical thinking, problem solving, and communication.
Both programs are accredited by the International Accreditation Council for Business Education (IACBE).
Bachelor of Business Administration (BBA) in Marketing
Take the first step toward a marketing career with a 120-credit-hour bachelor’s degree that covers all the bases. Coursework covers today’s marketing essentials for consumer behaviors, digital marketing, personal selling, and e-commerce as well as business fundamentals for finance, accounting, management, and more.
4+1 (BBA + MBA) in Marketing
Prepare for leadership positions in marketing as you pursue two distinct marketing-focused degrees on a shortened five-year academic path. Coursework for your 141-credit-hour program covers fundamentals in marketing and sales as well as business essentials to help you prepare for marketing leadership positions in any industry.
Why Baker College
Further Together
You have the right to pursue the education you desire for the future you want. Further Together is an entire community working as one to provide the guidance and support you need to succeed academically, personally, and professionally.
Mission Focused
Day by day, we continuously move forward in our shared mission to promote inclusive, innovative, and transformative educational experiences that help you make a positive impact in your life, your family, and your community.
Recognized Quality
In addition to institutional accreditation by The Higher Learning Commission (HLC), Baker holds several specialized accreditations for programs in engineering, health sciences, and business, including these marketing programs.
Accreditation
External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.
The College of Business at Baker College has received specialized accreditation for its business program(s) through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please view our IACBE member status page.
